Ravintola Kuori

Google’s Top 20 Ranking Factors

1. Content

There's no substitute for high-quality content. Make sure your website’s content is well-written, informative, and engaging. Your content should be helpful and interesting to your target audience.

2. Backlinks

Backlinks are links from other websites to your website. They're a sign to Google that your website is credible and authoritative. The more high-quality backlinks you have, the higher your website will rank in search results.

3. Keywords

Keywords are the words and phrases that people use to search for information online. Make sure to include relevant keywords in your website’s content, but don't keyword stuff. Use keywords naturally throughout your content.

4. Site Structure

Your website's structure should be clear and easy to navigate. Use header tags to organize your content and make it easy for visitors to find what they're looking for. Use a breadcrumb navigation system to help visitors track their progress through your website.

5. Page Speed

Visitors expect websites to load quickly. If your website is slow, they'll likely click away and visit a competitor's website. Use a page speed testing tool to identify any performance issues with your website and make the necessary improvements.

6. Mobile Friendliness

More and more people are using their smartphones and tablets to access the internet. Make sure your website is mobile-friendly so that it's easy to view on all devices. Many search terms are at a 60% search rate.

7. User Experience

The user experience is all about how visitors interact with your website. Make sure your website is easy to use, navigate, and find information. Avoid using too many pop-ups, ads, and other distractions. Make sure your site is secure with an SSL certificate.

8. Social Signals

Social signals are interactions on social media platforms such as Facebook, Twitter, and Instagram. These signals can help Google to determine the popularity and authority of your website. Encourage visitors to share your content on social media.

9. Local SEO

If you have a local business, you need to optimize your website for local SEO. This includes creating a Google My Business listing, optimizing your website for local keywords, and building citations from local directories.

10. Technical SEO

Technical SEO is the process of optimizing your website's technical infrastructure. This includes things like optimizing your website's code, creating a sitemap, and submitting your website to search engines.

11. Domain Age, Authority, and History

The age of your domain, its authority, and its history can all impact your website's ranking. Older domains with a strong backlink profile tend to rank higher in search results.

12. EAT (Expertise, Authoritativeness, and Trustworthiness)

Google wants to provide searchers with the most accurate and relevant information possible. As such, they give preference to websites that are perceived as being authoritative and trustworthy. You can improve your website's EAT by creating high-quality content, getting backlinks from reputable websites, and building a strong social media presence.

13. Lawful, Ethical, and Harmless

Google wants to provide searchers with safe and reliable information. As such, they give preference to websites that are lawful, ethical, and harmless. Avoid creating content that is illegal, harmful, or offensive. Make sure your website is compliant with all applicable laws and regulations.

14. Mobile-First Indexing

Google has adopted a mobile-first indexing approach. This means that they now use the mobile version of your website to index and rank your content. Make sure your website is mobile-friendly and that your content is easy to read and navigate on all devices.

15. Video Optimization

Video is an increasingly important part of the search landscape. Make sure to optimize your videos for search by using relevant keywords in your titles and descriptions. Create transcripts for your videos so that search engines can index the content. Promote your videos on social media and other online platforms.

16. Structured Data Markup

Structured data markup is a code that you can add to your website to help search engines understand your content. This can help your website appear in rich snippets in search results. Use structured data markup to highlight important information on your website, such as product information, event details, and recipes.

17. Knowledge Graph Optimization

The Knowledge Graph is a database of entities and their relationships. You can optimize your website for the Knowledge Graph by creating content about entities that are relevant to your business. Use structured data markup to help Google understand the content on your website. Build backlinks from reputable websites to help Google establish the authority of your website.

18. Voice Search Optimization

Voice search is becoming increasingly popular. Make sure your website is optimized for voice search by using natural language in your content. Create long-tail keywords that are likely to be used in voice searches. Optimize your website for mobile devices, as most voice searches are conducted on mobile devices.

19. Artificial Intelligence (AI)

AI is playing an increasingly important role in SEO. Make sure your website is AI-friendly by using structured data markup. Use AI to create personalized content for your visitors. Use AI to track your website's performance and identify areas for improvement.

20. Emerging Trends

The SEO landscape is constantly evolving. Stay up-to-date on the latest trends by reading industry blogs and attending conferences. Experiment with new SEO techniques to see what works best for your website. Be willing to adapt your SEO strategy as the search landscape changes.